In the ever-evolving digital landscape, standing out as a marketing agency takes more than catchy taglines and trendy campaigns it requires vision, authenticity, and leadership. Few exemplify this better than Jackie Errico, the CEO of RiverworksMarketing.com, a Chattanooga-based agency known for helping brands craft compelling digital presences.
From its humble beginnings in 2006 to becoming a recognized name in the Southeastern U.S. marketing scene, Riverworks Marketing owes much of its success to Jackie’s strategic mindset, commitment to her clients, and passion for team growth. kelly brook searched for RiverworksMarketing.com CEO, you’re about to learn how Jackie’s leadership has helped shape the agency into what it is today.
Who Is Jackie Errico?
Jackie Errico is the co-founder and CEO of Riverworks Marketing. With over 15 years of experience in national sales and brand strategy, Jackie brought a unique, client-focused mindset to the agency space when she and her husband, Steve Errico, launched Riverworks.
Her journey started outside the digital world managing sales and logistics for large foodservice and manufacturing firms. But her passion for branding and communication led her to build a full-service agency committed to serving small to medium-sized businesses with the same sophistication as major brands.
“Our goal was simple provide honest, effective marketing support to companies that want to grow.”
Jackie Errico
The Birth of RiverworksMarketing.com
Founded in 2006 under the name Riverworks Design, the agency started primarily as a graphic and web design firm. Over time, Jackie noticed that many clients needed more than just a great-looking site they needed strategies that drove results.
That realization pushed Riverworks to evolve into a full-service digital marketing agency. In 2009, the company rebranded to Riverworks Marketing Group, reflecting its broader offerings and new direction under Jackie’s leadership.
Growth Timeline
| Year | Milestone |
| 2006 |
Founded as Riverworks Design (Graphic & Web)
|
| 2009 |
Rebranded as Riverworks Marketing
|
| 2013 |
Became a Google Partner; agency expanded to new HQ
|
| 2016 |
Served over 400 clients nationwide
|
| 2024 |
Celebrated 18 years in business with 700+ clients
|
CEO Leadership Style: Empowering Teams & Clients
Jackie’s leadership style is a mix of hands-on strategy and people-first philosophy. She believes that strong internal culture translates directly to client success. Under her guidance, Riverworks built a team that balances technical expertise with creative insight.
Her key leadership principles:
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Transparency: Both internally with the team and externally with clients.
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Education-first mindset: Ensuring clients understand how and why strategies work.
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Local focus, national reach: Serving businesses in Chattanooga while scaling impact beyond.
“We don’t sell gimmicks. We build partnerships.”
Jackie Errico
ervices That Deliver Results
Riverworks Marketing is known for its comprehensive digital offerings. While many agencies specialize in one area, Riverworks takes an integrated approach.
Core Services Offered
| Service | Details |
| Web Design & Development |
Custom, mobile-optimized websites with SEO foundations
|
| Search Engine Optimization (SEO) |
Local, national, and eCommerce SEO strategies
|
| Branding & Design |
Logo development, brand guides, packaging design
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| Social Media Marketing |
Strategy, content creation, advertising across platforms
|
| Google Ads & Paid Campaigns |
Data-driven PPC strategies
|
| Email Marketing |
Custom workflows and campaign management
|
| E-commerce Solutions |
Shopify and WooCommerce development and management
|
Whether you’re a startup looking for brand identity or an established company needing a digital facelift, RiverworksMarketing.com can scale solutions to fit the need.
What Clients Say
Jackie’s reputation as CEO extends beyond internal leadership it’s reflected in Riverworks’ stellar client relationships. The agency consistently receives praise for both its creative execution and transparency in communication.
Client Testimonials:
“They took the time to understand our vision and delivered a website that blew us away.”
Local Nonprofit Executive
“Jackie and her team genuinely care about our business they’re not just another agency.”
Small Business Owner in Tennessee
Why Riverworks Stands Out
In a crowded digital space, Riverworks’ edge comes from Jackie’s ability to blend authentic branding with hard-hitting strategy. She doesn’t just chase trends she focuses on long-term value and business growth.
Here’s what differentiates Riverworks from other agencies:
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In-house Chattanooga team: No outsourcing clients work directly with designers, developers, and strategists.
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Google Partner certified
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Dedicated account management for every client
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Track record with 700+ businesses across industries
And most importantly, Jackie ensures that every client big or small feels heard.
What’s Next for Jackie & Riverworks Marketing?
As of 2025, Riverworks Marketing is preparing for its next phase of growth, including:
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Launching advanced AI-based SEO reporting tools
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Expanding its eCommerce and custom app development services
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Hosting more in-person and virtual workshops to help local businesses scale
Jackie is also mentoring other female entrepreneurs in digital marketing and has expressed interest in writing a book on leadership and branding.
“We’re just getting started. I want Riverworks to be the kind of agency that leaves a legacy not just logos.”
Jackie Errico
Learn More About RiverworksMarketing.com
Final Thoughts
If you’re looking for a modern, agile, and people-focused digital agency, RiverworksMarketing.com stands tall and that’s thanks in large part to the bold leadership of Jackie Errico.
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